Wednesday Feb 10, 2016
5:00 PM - 7:00 PM CST
Networking/Registration from 5:00-5:45
Session from 5:45-7
642 Oakbrook Center, Oak Brook, IL 60523
Cost:
Any HBA Member $15
Friends and Non-Members $25
We have always valued the importance of the woman in the home buying decision, but now it’s more important than ever to understand what a woman wants.
Today’s female buyer is very different than previous generations and women truly are wired differently than men. We need to understand these differences and modify our marketing accordingly. If not, we run the risk of not appealing to the female buyer, or even worse, truly alienating her.
Printed courtesy of biagc.org – Contact the Building Industry Association of Greater Chicago for more information.
2045 W Grand Ave , Chicago, IL 60612 – 312-260-9795 – chantel@biagc.org